ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. In those days we just called it sales.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. Or, at the very least, narrowly targeted verticals.). The key is to customize content for specific targets and channels (e.g. Customer Match In Google Ads. Image source ). Image source ).

PPC 131

PPC Campaign Marketing Sales Cycle 131