The Startup Magazine

AUGUST 11, 2023

This could be a proportion of the company’s equity or investment; in other instances, it could be a portion of its later-stage profits. pexels A war chest is virtually always a competitive edge in all aspects that count, including employing key staff, public relations, marketing, and sales.

Seed Stage 130

Seed Stage Technical Review Early Stage Due Diligence 130

Steve Blank

MARCH 17, 2020

If you’re running a startup or small business, your first priority (after your family) is keeping your employees and customers safe. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. Are your customers closing for the next few weeks?

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. Reduce the cognitive load on potential customers. Catalog the information you’ll need to convey at a later stage.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124