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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. That it helps you focus your precious time and resources. There are more mistruths and F U D about Web analytics out there than I think is reasonable.

Analytics 118
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Startup Resources

www.vccafe.com

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. Hundreds of startups featured since 2005, will yours be next? Every startup faces multiple choices and decisions when it comes to technology. Seed Startups. Updated Business tools for Startups. Wireframes. Mockingbird.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Customer acquisition cost (CAC) is how much your company must spend to get a new customer.

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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

of the total marketing budget now goes to training programs, up from 2.7% What about your team? Those figures are supported by similar findings from a 2016 Brandon Hall Group Benchmarking Study , which surveyed training spending for equivalent tiers: $13 million (10,000+ employees), $3.7 Are you spending too much? Too little?

Marketing 106