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Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. Experian took an even closer look, focusing on revenue.

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

Generating revenue via email marketing requires strategy. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Direct Marketing / Promotional Emails. Does one work better than the other?

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. Secondly, developers are more productive. Direct marketing—the largest direct marketing company in the world is a software company, Google. Horace Dediu, Asymco.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Custom Audiences will be an indispensable resource in developing your targeting strategy for Facebook Ads. Customer Segmentation.

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What you have to know about conversion optimization

ConversionXL

This is not a lesson in physics, but a conversion formula developed by Marketing Experiments. An interesting framework for analyzing landing pages is LIFT, developed by WiderFunnel : This framework has value proposition as vehicle that provides the potential for the conversion rate. C = 4m + 3v + 2(i-f) – 2a.