YoungUpstarts
DECEMBER 4, 2018
An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. Established coupon sites have huge databases that hold names of their new and old subscribers from various locations. What are online coupon sites? How can businesses benefit?
VC Cafe
SEPTEMBER 5, 2012
On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.
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Ben's Blog
JUNE 18, 2011
If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. Direct marketing—the largest direct marketing company in the world is a software company, Google. Horace Dediu, Asymco. What is next?
ConversionXL
MAY 3, 2017
A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Segmenting Your Customer Database. Customer segmentation is an old trick in the marketing book. Customer Segmentation.
ConversionXL
NOVEMBER 4, 2011
A confused mind always says ‘no’, goes the old direct marketing adage. Great examples (click on the links of each case study to read the specifics): SEOMoz: 52% improvement in sales and $1 million dollars increase in revenue. Visual Website Optimizer has a user-friendly database of case studies. CityCliq: 88.9%
Seeing Both Sides
DECEMBER 20, 2010
Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?
Small Business Force
NOVEMBER 30, 2011
Where marketing puts a good direct marketing plan together only to have the IT guy drop the ball by providing an old data base for the direct marketing. Or worse, marketing not even asking IT for the right database, but just using one that they had had for a while, assuming it was correct.
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