Up and Running

APRIL 25, 2013

Let’s look at how a digital mailroom can play a key role in obtaining your company’s marketing goals. Combining Digital and Direct. Direct mail marketing efforts usually involve a physical promotional document, such as postcards doubling as direct mail coupons , mailed to a pre-determined database of mailing addresses.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Use a Data-Driven Approach. Personalize your Campaign.

Marketing 133

Marketing Campaign Database Channel 133

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Enter ShoeDazzle.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Steve Blank

SEPTEMBER 27, 2010

During the 1990’s large corporations had bought different software applications to automate each part of their enterprise – finance, customer support, manufacturing, sales, etc. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed. An Epiphany.

San Francisco 228

San Francisco Database Advisory Board Silicon Valley 228

YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. Established coupon sites have huge databases that hold names of their new and old subscribers from various locations. Online couponing sites drive sales faster than any other advertising platform.

Revenue 113

Revenue Advertising Database Direct Marketing 113

ConversionXL

NOVEMBER 4, 2011

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Basically, folks who are already in the sales funnel. Segmenting Your Customer Database. Customer segmentation is an old trick in the marketing book. Easy — your customer database.

San Jose 133

San Jose Customer Database Campaign 133