Deal Structure Demand Lead Generation Management 
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.
David Teten
MAY 20, 2013
That’s why our portfolio company Plated.com decided to structure a lease option – they offered the prior owner a small monthly lease fee for 1 year, with an option to buy at the end of the year. This way, if the business was thriving and Plated had managed to attract capital, they’d be able to purchase the domain outright.
David Teten
MAY 20, 2013
That’s why our portfolio company Plated.com decided to structure a lease option – they offered the prior owner a small monthly lease fee for 1 year, with an option to buy at the end of the year. This way, if the business was thriving and Plated had managed to attract capital, they’d be able to purchase the domain outright.
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