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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful Cloud business (more.) Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Build Employee Software. at 7:42 PM. Newer Post.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.