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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. We ruled out jumping insects like grasshoppers (not friendly enough) and mammals that already represented other on-demand businesses (rabbits for example). Buttercloth was born. It was just natural. But I stuck to my gut feelings.

Naming 149
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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Given all the demands on your time, the hours spent educating a consultant regarding your business are costly. Consultant.

Equity 40
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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

It has the dual technology patrons and yet the consistent story I get is that they’re not actively out embracing the startup community, helping local successes emerge, getting comfortable with the symbiotic benefits of some employees going to startups that innovate at a different pace and then buying up local teams, talent & IP.

Seattle 317
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How to Flip Your Startup in 5 Steps

ReadWriteStart

These are the times when there is more demand for startups. However, this will impact the value of your IP. Every startup needs PR, but this is even more true of flips. Here's a tentative methodology for flips. 1: Find a Simple Idea. If your goal is to exit quickly, your aim is to deliver an MVP as quickly as possible.

Lean 144
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The Sharp End of the Stick « Steve Blank

Steve Blank

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In my experience, every marketer with an MBA wants to “do strategy.”

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. Purchase IP from the vendors. It was just the command shell that demanded backward slashes. of course, you’re allowed to have your opinions. it’s easy to stand against something. What did we do?

Java 107
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). So what is it? Sadly all that yields very little.

Metrics 166