Remove Demand Remove Mobile Remove Sales Cycle
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy.

Demand 115
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Very cool technology and I think this company has a fair shot at winning the mobile category in the Microsoft challenge.

India 123
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. That shift is the basis for modern demand generation.

B2B 130
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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

There continues to be an incredible demand out there for actionable, practical lessons in how to apply this emerging set of ideas. What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)?

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. They specifically targeted the T-Mobile account. Within hours, Legere praised the work on social media.

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270+ Tools for Running a Business Online

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Nuospace – On demand collaboration software that provides online document management, allows you to edit pages in your browser, and offers tools to engage your colleagues.

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New Tasks For Salespeople In The Social Era

Brandanew

Customers can quickly compile information about products and services via their mobile devices. They also expect the rest of the formerly extended sales cycle to shrink to a shorter, more compressed period of time. Perhaps the most significant change formed by the advent of social media is in customer expectations.