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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. The company truly has a portfolio strategy when it comes to marketing.

.Net 119
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10 Rules For Writing An Effective Sales Letter

Entrepreneurs-Journey.com by Yaro Starak

I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing , a top-quality writing service designed to give web business owners a reliable option for outsourcing writing work without taking a “lucky dip” on quality.

Sales 109
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

User experience design and research. Case study: Icon design. Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Foursquare and Gowalla have grown too, but off of much lower bases, such that only 4% of internet users currently use a check-in service. Year of the tablet.

Internet 113