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Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. But its not really viral growth, even when its exponential.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. His response was unintentionally evasive: My background is in SaaS so I designed it with that customer persona in mind. But this was 2003 when AdWords was new. What’s the answer?
Startup Lessons Learned
NOVEMBER 7, 2008
Make sure your domain registrar offers free "website forwarding" if you dont use a hosting service that lets you use a custom domain name in step 2. I recommend using a hosted service like SnapPages. Dont worry about selecting particularly good keywords, if youre new to SEM. Setup a simple website. I used to use $.05,
Startup Lessons Learned
SEPTEMBER 2, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 15, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 10, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.
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