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5 Legal Requirements to Keep in Mind for Your Small Business Website

Up and Running

Today, every business website should consider accessibility best practices in the design and content of the site. These are just a few of the items and you’ll want to review the entire WCAG 2.1 Most web designers will automatically place this in the footer of the site during the build or redesign project.

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30 Tips for Great Digital Marketing

Duct Tape Marketing

Don’t spend precious text ad character count on your business name. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). It should already be in your optimized URL.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. Aggregate Star Review Ratings in search results.

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Beyond the Buzzwords: Learn How to Develop Your Writing Voice

Duct Tape Marketing

Click on over and give us a review on iTunes, please! Someone can show up in a really bad mood and just say, your voice sounds like this or that, and we've all had bad reviews of something. But I just would be really careful about asking it to write for you, John (20:42): Have it write metadata on your webpages all day long.

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Website Information Architecture: How to Optimize for UX

ConversionXL

As per Wikipedia , it’s “the art and science of organizing and labeling data including websites, intranets, online communities, software, books and other mediums of information, to support usability.” Create customer personas and write user stories to design your site for real people. What is information architecture?

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Step #3: Metadata, scenarios, pages.

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What’s Your VC Tech Stack? Results from a Survey of Early-Stage VC Funds

David Teten

As a globally focused LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing proprietary solutions or adopting off the shelf tools. CB Insights , Preqin and Mattermark were also named as platforms that are regularly updated by GPs.