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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

An example of a website traffic issue due to an algorithm update would be a case in 2012 when several websites experienced huge drops in traffic. This update was designed to detect web spam and reduce shady links, in turn, encouraging high-quality content for users. Website and design changes. Tracking code errors.

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5 Legal Requirements to Keep in Mind for Your Small Business Website

Up and Running

Today, every business website should consider accessibility best practices in the design and content of the site. These are just a few of the items and you’ll want to review the entire WCAG 2.1 Most web designers will automatically place this in the footer of the site during the build or redesign project.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. Aggregate Star Review Ratings in search results.

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30 Tips for Great Digital Marketing

Duct Tape Marketing

A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Think, review, and review again before you make a social media post or comment. Make your website mobile-friendly!

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How to Tell Google What Your Content Means

Duct Tape Marketing

That’s what they eat all day long, and they use HTML code to figure out what all those web pages say. You can use schema to tell search engines that another group of words is a review from a happy fan and that those words in the footer make up your address and phone number. Search engines love content.

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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . User experience (UX) tends to be thought of more as a design issue rather than an SEO one. All pages on your website are assigned an HTTP status code.

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AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

Shopify is quite popular for its unique online store designs , branding tools, customized services, and applications to make insightful decisions based on real-time reporting and other ready-made programs. Currently, Shopify tops the e-commerce industry due to its unique services. Pros : Engaging video design. Cost : Free.