How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
Fractl’s case studies place metrics front and center: Kerry Jones, Director of Marketing at Fractl, says that case studies were a game changer for their B2B marketing efforts. Your product may be new, or your results may be hidden behind a non-disclosure agreement. Write and design for cognitive fluency.
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