A Smart Bear: Startups and Marketing for Geeks

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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

Still, every article I read turns the creative process of business and product design into Vulcanian objectivity. Now sure, there are many of aspects of business and product development where it's best to stop obsessing and just cut corners. Tags: Essays design fun metrics persona philosophy productivity.

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Which is better: Many customers at low price-point or few at high price?

A Smart Bear: Startups and Marketing for Geeks

Many more die that way than die because the product sucks or doesn’t have enough features or because they don’t have a staff designer. Speaking of risk… Market risk Many companies die because they can’t find enough people to pay. You spend less on marketing/advertising/acquisition. Less time training customers.

Customer 320
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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. ” So I’m looking at it, and the first thing I think is the design is simple. Edwin: Would I be able to attract other people if the design would be different?

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g.

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How a startup should leverage a personal assistant

A Smart Bear: Startups and Marketing for Geeks

As a developer, the features we dropped seem like a necessity from day 1. Not automating this process creates the ongoing repetitive work that computers are designed to handle. After your product launch. Point #1: Developing a Proof of Concept. Iteration vs. Automation. Let's look at each one.

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Reframing the problems with “Freemium” by charging the marketing department

A Smart Bear: Startups and Marketing for Geeks

Seems like every third startup nowadays is using the “Freemium” business model: The lowest service tier is free, and the business is designed to get those users hooked and then upgrade to a paid plan. to democratic product development (voting on which features customers would like to see next?).

Marketing 318