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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Once you know what you want to learn, you can design a meaningful hypothesis. Personalization comes in many forms… Including a first name in the subject line. Including a location reference in the subject line. What are their favourite products or what features are they yet to use? Segment based on activity.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. Designed by.

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