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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer. Image Source.

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The Incredibly Logical Way to Manage Customer Relationships

Duct Tape Marketing

The seven stages of the hourglass are: Know, Like, Trust, Try, Buy, Repeat and Refer. In an effective customer relationship view each of these stages would have intentional tools, processes, actions, products, services and campaigns all designed to move someone in one stage on to the next. Visualizing your stages.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

For more on the topic of Viral Growth, refer to my blog post on that topic here.) Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For more info on this topic refer to The power of Free.

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Looking for your summer internship? Look no further.

Austin Startup

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Notice how clean the design of this page is. The design removes distractions, allowing me to focus on checking out. Leverage existing customers to increase sales with referral marketing.

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. Great sales leaders know that you can only sell effectively when your sales cycle matches the customers buying cycle. Why Buy Now?

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Customer Mapping, Motivation And Intent

YoungUpstarts

This is often referred to as empathy mapping or customer journey mapping. This can facilitate alignment while also helping with understanding specific requirements and expediting the sales cycle. This is so you can create effective personas and then you can progress through the buying process to improve it.

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