article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. It can also guide on-page content choices, content strategy, or web design. Map content to the buyer journey.

Search 126
article thumbnail

The Anatomy of a Promotion: A Step-by-Step Guide to Building Successful Company Literature

Up and Running

I’m not sure I agree with my old client on that one, but there are certainly some message and design commonalities that can be taken apart and looked at in order to build successful marketing collateral. A headline can be as obvious as the word “sale” or simply your product name. The body of a promotion: The design.

Design 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. Theme: Digg 3 Column by WP Designer. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Blog at WordPress.com.

article thumbnail

Waving Goodbuy: Facebook’s Big Whiff on Traffic of Commercial Intent

Hunter Walker

Every day my Facebook and Twitter feeds are full of discussions about music, fashion, electronics, travel and other highly valuable verticals. Here are some ideas: Aggregating all the similar product names into a “comparison” unit with pricing and availability from top merchants. What could they be doing?

article thumbnail

6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.

Search 107
article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. Designed by. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter.

B2B 42