Developer Early Stage PR SEM 
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.
Both Sides of the Table
APRIL 26, 2016
In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).
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ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development. Market development involves taking existing products into new markets. Product development. During product development, test activities like: R&D.
Both Sides of the Table
APRIL 4, 2011
And given your stage of development you sure better at least know what your goal is. Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through SEM? Once you churn a user due to stability or performance problems it can be hard to get them back.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.
Startup Lessons Learned
MARCH 13, 2009
Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. Do some Customer Development instead. If not, do not launch there.
Transformify
AUGUST 27, 2017
It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. Outsource the development of your MVP. This could be the right move as the software development companies have well-trained teams which mitigates the risk.
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