Brandanew

NOVEMBER 2, 2022

Many of us (especially Indians talking about India) tend to generalize their personal experiences. Films in India provide that out. It’s also incredibly powerful how cultural icons develop and shape narratives. Said in another way, we are usually biased to believe that our experience is reality.

India 130

India Marketing Conversion Community 130

Brandanew

MARCH 1, 2023

I was born and raised in India, with a lot of privilege (my caste, education) and a sufficient dose of trauma (as a Kashmiri Pandit). So they develop ideas that are freeing, and do not put them in stereotypical boxes stifling creativity. As a parent and a professional, Peerbagh has drawn me in from the very beginning.

Asia 130

Asia Lean India Framework 130

Brandanew

JULY 21, 2015

Over millennia, storytelling has been developed as an art. But the first prime minister of India who was not only passionate about the politics of India but also about the history of the country as well. He wrapped us with his stories around the soft idea of the nation, an idea of India.

India 100

India Virginia Employee Product 100

Brandanew

JUNE 1, 2015

Develop Relatable Brand Identities : One dimensional personality does not engage anyone. You need to develop an identity that is humane, with the qualities as well as flaws. If the story is able to evoke the right emotion, they won’t require any more convincing afterwards. Yet, not every character has to be a righteous and immaculate.

India 100

India Curation Viral Audience 100

Brandanew

DECEMBER 14, 2015

Not necessarily for selling more, but to develop your community spirit. To execute the campaign successfully, the brand collaborated with International Justice Mission (IJM) and India Guide Star. The end of the year is the season of giving. It’s a time your organization can do some social good.

Community 100

Community Campaign India Programming 100

Brandanew

DECEMBER 23, 2015

RELATED: Learn how to use digital marketing & blogging for your business in our live workshop in January in Delhi, India. I t is a great example of a text-only blog which has managed nonetheless to become one of the most popular blogs on personal development in the entire blogosphere! How’s that for motivation? So what is a blog?

Affiliate 100

Affiliate India B2B Advertising 100

Brandanew

JULY 20, 2016

In 2008, I was in India working with one of the world’s largest consulting firms. Developing a brand strategy requires precision, thinking, better stories, empathy and sometimes an outside-in approach to take a step back from the products and see the big picture. What are you doing to win?

Detroit 100

Detroit Product Customer India 100