Mucker Lab

OCTOBER 10, 2023

In navigating the transition from founder-led sales to a structured approach, the pivotal question arises: when to hire a Sales Development Representative (SDR) or an Account Executive (AE) ? If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

View from Seed

MARCH 19, 2015

He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. ” I had more experience, great investors, an amazing team, and this great technology. Another success.

Product 120

Product Technical Review Marketing Lean 120

Seeing Both Sides

SEPTEMBER 15, 2015

This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. To answer these questions, we built a database of 112 Israeli companies founded between 1996 and 2013 that have met or exceeded $20 million in revenue. until the late-stage go-to-market phase may be too late. American VCs are critical.

Cofounder 20

Cofounder Technical Review United States 20