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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. How long is your sales process? Takeaways on demand funnel selection.

Demand 101
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. It took Joel awhile to realize that “If you’re hiring very bright people, let them do their damn job&#. Do you see product managers as a hindrance to software development? 15 minutes.