article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

article thumbnail

The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Once you’re doing this you’re not optimizing your own strategy anymore, you’re optimizing against the market’s current valuation of the strategies it sees. I think it saves time and effort and let's the marketing team and the dev team focus on what resonates instead of being focused on having a wider, low-quality audience from the onset.

Stealth 40
article thumbnail

How HTML5 Is Aiding in Cross-Platform Development

mashable.com

Billion View Comments How HTML5 Is Aiding in Cross-Platform Development February 22, 2011 by Christina Warren View Comments email share email share The Mobile App Trends Series is sponsored by Sourcebits , a leading product developer for mobile platforms. Follow Sourcebits on Twitter and Facebook for recent news and updates.