Differentiation Early Stage Portfolio PR 
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all. Life goes on.
David Teten
JANUARY 9, 2018
He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. This model certainly makes sense.
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David Teten
JANUARY 9, 2018
He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. This model certainly makes sense.
View from Seed
DECEMBER 7, 2020
The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. Prior to NextView , I worked as a journalist at Quartz , where I regularly covered early-stage founders and companies with a focus on the intersections of gender, race, culture, and technology.
The Equity Kicker
JULY 8, 2019
Then from the mid 2000s, value add began moving beyond the partner to the firm as VCs began employing people who’s full time job was helping their portfolio. The most common strategies are to provide networking services and content to portfolio leaders so they can be more effective in their jobs. . Building platforms.
Both Sides of the Table
FEBRUARY 17, 2011
This conversation seems to come up very frequently these days both with portfolio companies and with entrepreneurs just looking for mentorship. million and you’re an early stage business this is probably a fair deal. If you’re too early in a market then no amount of early additional spend on R&D makes huge sense.
Both Sides of the Table
JANUARY 16, 2012
But the short answer is that the best intro is from a portfolio company of that VC or by other entrepreneurs whom that VC respects. You need to build genuine relationships with these portfolio startup founders as well as trust with them and the rest will follow. And trust me, if you’re early stage you DO want to meet Bryce.
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