Differentiation Early Stage PR Silicon Valley 
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all. Life goes on.
David Teten
JANUARY 9, 2018
He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. This model certainly makes sense.
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David Teten
JANUARY 9, 2018
He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. This model certainly makes sense.
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.
Both Sides of the Table
JANUARY 16, 2012
And trust me, if you’re early stage you DO want to meet Bryce. He’s awesome for early-stage entrepreneurs. Meet early. Well if the “why buy anything” is testing whether you’re even compatible with a VC, the “why buy me” has got to be extreme differentiation.
ReadWriteStart
OCTOBER 14, 2010
I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market. Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. This is her core market.
Steve Blank
JULY 16, 2009
Only in Silicon Valley could we have got funded with this idea, and not surprisingly, it was our technology that had the VC’s confused. Eventually, games that depended only on CDRom for their differentiation fizzled out, as people saw that the access times for all that data made the games a painful experience. Order Here.
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