Remove Differentiation Remove Early Stage Remove SEM Remove Web
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all. Life goes on.

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Fad, Shmad. New Domain Extensions Like.FAMILY Are Here To Stay.

YoungUpstarts

But what happens when you grow your business, start running ad campaigns, have more competition and need to stand out on mobile and the web? This is why companies like Nitro Circus now use the url nitrocircus.live to take web browsers straight to their tour dates page. What is the Search Engine Marketing (SEM) value of new domains?

SEM 100
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

To support sales, Marketing tries to “make up a better story,” and the web site and/or product presentation slides start changing (sometimes weekly or even daily). Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. The board raises a collective eyebrow.