Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.
YoungUpstarts
MAY 11, 2016
But what happens when you grow your business, start running ad campaigns, have more competition and need to stand out on mobile and the web? This is why companies like Nitro Circus now use the url nitrocircus.live to take web browsers straight to their tour dates page. What is the Search Engine Marketing (SEM) value of new domains?
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Both Sides of the Table
APRIL 4, 2011
Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.
YoungUpstarts
APRIL 26, 2016
There have been countless debates about the demise of the mobile Web at the hands of mobile apps. One pundit sees apps dominating users’ attention ; another predicts apps will kill off the entire Web. Amazon has more app revenue than mobile Web revenue. Apps are for loyal users and mobile Web is for reach.
Steve Blank
SEPTEMBER 7, 2009
To support sales, Marketing tries to “make up a better story,” and the web site and/or product presentation slides start changing (sometimes weekly or even daily). Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. The board raises a collective eyebrow.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
Startup Lessons Learned
SEPTEMBER 14, 2008
The people who are the lifeblood of an early-stage startup are earlyvangelists. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, They just dont need another authority figure in their life. Dont confuse passion with volume. Expo SF (May.
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