Differentiation Framework Lean Metrics 
ConversionXL
FEBRUARY 3, 2022
This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Failing fast is different from failing often. Image source.
Up and Running
DECEMBER 6, 2012
Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. Lean Planning is born. At the time, we used Business Plan Pro and Basecamp for this.
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Up and Running
MAY 28, 2015
We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.
Steve Blank
OCTOBER 17, 2017
Together Pete, Joe Felter and I created Hacking for Defense , a nationwide program to teach university students how use Lean methodologies to solve defense and national security problems. Solution 2: Use the McKinsey Three Horizons Model to differentiate among the three types. Everything on that canvas is a hypothesis.
Up and Running
APRIL 9, 2019
If you’re holding regular business plan review meetings , SWOT analysis is a good framework for thinking through how you need to adjust your business strategy to meet your goals. Just like the Lean Planning approach to business planning, less is more. Brainstorm together. Our SWOT sessions took only an hour or two.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
ConversionXL
FEBRUARY 3, 2022
Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.
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