Differentiation Hiring Metrics SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Both Sides of the Table
MARCH 25, 2016
The metrics were good but we wondered how much better they would be when we expanded our product. They might struggle to hire a-players because, well, would you go work at Public Storage to build their software capabilities? They literally can’t respond to our core differentiator. Or would you go to a disruptor in stead?
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Startup Lessons Learned
SEPTEMBER 15, 2008
That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Startup Lessons Learned - the Conference (April 23.
Duct Tape Marketing
NOVEMBER 15, 2023
17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I don't think enough people say that, unfortunately when you one of the things I think particularly marketers are bad at is when they get hired by agencies, particularly when they get hired by a company it's like, what do you need us to do?
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? Even pre-launch, there’s work you can do here to differentiate yourself. Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more.
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