Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. When should I hire a fractional CMO?

Hiring 79

Hiring Leadership Differentiation Cost 79

Up and Running

SEPTEMBER 19, 2018

With the rise of new cannabis companies, it is important to differentiate your cannabis company from the competition, whether you are opening a farm, extraction operation, or dispensary. What differentiates your cannabis company from the one down the street? Milestones and metrics that you’ll need to hit to be viable.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

Up and Running

NOVEMBER 3, 2021

It’s clear that understanding the financial health of your company will help you make more informed decisions, and that includes differentiating between working capital and cash flow. . Both of these are paramount to the running of a business, and while they might seem to have some overlap, they look at two distinct metrics.

Balance Sheet 81

Balance Sheet Management .Net Metrics 81

Startup Professionals Musings

OCTOBER 20, 2023

Client cost differentials of less than twenty percent are usually not enough to incent change. Put operational systems and metrics in place early. Keep up with new technology for internal processes, actively hire people with new skills, and provide industry training for exposure to new techniques and competition.

Marketing 290

Marketing Leadership Differentiation Equity 290

Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. We hired union laborers to do that. And the results weren’t the traditional PR metrics of number of articles or inches of ink. Department Mission Statements – What am I Supposed to Do Today? It wasn’t that I had somehow inherited dumb employees.

Startup 316

Startup PR Public Relations Channel 316

Startup Professionals Musings

NOVEMBER 4, 2015

In a new book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

Up and Running

APRIL 22, 2021

A business can differentiate itself from competitors with product quality. Start by hiring the right people for your business. We go back to the original point of hiring the right people. But, how do you measure performance if you do not have metrics to go by? Entrepreneurs put in place stringent measures to ensure this.

Small Business 97

Small Business Management Technical Review Employee 97

Startup Professionals Musings

JANUARY 25, 2016

Make sure you only hire top-notch employees who can relate to the demographics of your customers, and make sure they share your vision and expectations. It must be written down, with measurable team objectives, validated by metrics and compared against competition. Most importantly, your actions speak louder than words.

Customer 120

Customer Technical Review Differentiation Metrics 120

This is going to be BIG.

DECEMBER 13, 2021

If your idea hasn’t changed at all, despite not getting any traction on fundraising, hiring, or customer signups, and your biggest complaint is how much fundraising sucks or that VCs won’t take risks or fund founders like you, you’re playing startup. Please reach out!

Startup 145

Startup Term Sheet Differentiation Cofounder 145

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. But do look for opportunities to use it to differentiate yourself and to communicate or reinforce your value proposition. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Both Sides of the Table

DECEMBER 27, 2011

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. So your Q1 results will be $180,000 less profitable than if you hadn’t hired them. Hiring more people isn’t always the right answer.

Startup 418

Startup Revenue Technical Review Flash 418

Transformify

OCTOBER 26, 2019

These sub-goals differentiated our employer brand. It should be done to determine a value-based minimum and to differentiate on the labor market. In terms of KPIs and metrics, we achieved: lower staff turnover rate; lower training and retraining costs; a higher level of engagement and seamless adaptation of new hires.

Developer 49

Developer Differentiation Channel Audience 49

David Teten

APRIL 1, 2021

For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. Is the service scaleable? In-house, brand-name guru.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Either you haven’t hired great talent, or you have but you’re disempowering them. If the former, you need large differentiation — more than a feature or two.

Restful 202

Restful Founder Revenue Acquisition 202

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. They might struggle to hire a-players because, well, would you go work at Public Storage to build their software capabilities? They literally can’t respond to our core differentiator. Or would you go to a disruptor in stead?

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ].

Marketing 128

Marketing Campaign Software Review Tulsa 128

YoungUpstarts

FEBRUARY 13, 2019

You can always layer in services and other features to differentiate it from the competition and build a personal connection, either with the company or the customer community. This Net Promoter System question represents an engagement metric that all subscription businesses should track.

Customer 173

Customer Technical Review Retention Acquisition 173

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. John (14:57): Let's talk about metrics.

Revenue 78

Revenue Advertising Email ChatGPT 78

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JUNE 14, 2016

So, before you dive headfirst into finding someone to write your plan, read these two articles: 10 Questions to Ask Before Hiring a Business Plan Writer, and Business Plan Writing Can’t Perfume a Pig. Avoid hiring anybody that assumes a business plan is a one-time thing, to be used once and discarded.

Business Plan 60

Business Plan Metrics Differentiation Hiring 60

Duct Tape Marketing

NOVEMBER 8, 2023

And if you've got a culture that rewards people for hitting the metrics and the objectives for their particular silo, ignorant of how that may or may not actually hurt other parts of the business, that's a problem. John Jantsch (12:04): Hey, have you ever tried to hire freelancers and found that the quality of work was lacking?

Customer 76

Customer Technical Review Employee Artificial Inteligence 76

ConversionXL

APRIL 18, 2017

If you have to sell them the idea that they should do CRO and that they should hire you, there’s way more friction. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Differentiation is hard. If there’s no difference, why should they hire you?

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

MAY 18, 2023

[07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] 14:58] What are some of the metrics that show you’re doing things right? Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation.

ChatGPT 91

ChatGPT Advertising Email Viral 91

Up and Running

JUNE 27, 2018

Differentiate yourself. Too often, business owners are tempted to hire the crème de la crème right at the outset. The value of hiring slow: Hiring high-caliber staff early in the game may take its toll on your time, money, and other resources. The good news here is, you don’t necessarily have to hire in-house marketers.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

YoungUpstarts

NOVEMBER 13, 2017

Hiring and retention in such a context can then move away from ‘fit’ to the actual culture with an ‘addition’ to the aspired culture in order to celebrate diversity and more importantly add to the company’s reputation and attractiveness. Reconsidering cultural ‘fit’ in the hiring process. The benefits of ‘cultural add’ over ‘fit’.

Framework 184

Framework Government Retention Hiring 184

ReadWriteStart

AUGUST 10, 2023

By doing so, they can differentiate themselves from competitors and build a loyal and motivated team. Additionally, AI can streamline the onboarding process by automatically collecting and organizing relevant information and providing it to new hires in a clear and easy-to-digest manner.

Artificial Inteligence 120

Artificial Inteligence Social Media Employee Forecast 120

Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 144

Silicon Valley Marketing RSS California 144

Startup Lessons Learned

SEPTEMBER 15, 2008

That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Startup Lessons Learned - the Conference (April 23.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

YoungUpstarts

AUGUST 9, 2017

That’s why hiring talented and resourceful employees is vital. How the business interacts with their customers is critical to differentiation. Determine Performance Metrics. Straining to keep your eyes on everything at once, and not letting go of responsibility for every detail is absolutely exhausting.

Small Business 174

Small Business Texas Differentiation Business Model 174

Up and Running

DECEMBER 6, 2021

If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. Without metrics in place to tell you what’s working and what’s not, you could be throwing your marketing dollars down the drain and missing out on opportunities that could significantly improve your results.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns.

Campaign 128

Campaign Analytics Metrics Search 128

YoungUpstarts

MAY 15, 2018

If you don’t know how, or can’t afford to hire someone who does, there are tutorials on how to create a website. Lack of Differentiation. Track metrics, and keep up to speed on market trends. Despite the decades that have passed since the web started, some people feel a company website is optional. Choose wisely. Conclusion.

Small Business 133

Small Business Social Media Advertising Campaign 133

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. communication.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. communication.

Retention 112

Retention Developer Customer Programming 112

Brandanew

JULY 9, 2015

Usually they come with big marketing budgets and are able to hire a string of agencies and creative experts to help them. Standing our and being differentiated as a brand is not simple. There was no one God-sent metric box that solved all our queries in one go. The competition starts from a one-man-army blogger to Coca-Cola: .

Marketing 100

Marketing SEO Metrics Agile 100

Occam's Razor

JULY 12, 2010

Ok not boom overnight… but over the course of a few months the org started to be more data driven, because analysts we hired produced analysis. Please click on the above image for a higher resolution version , including all the other metrics.]. That fed a virtuous cycle. More analysts. More insights. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

MAY 27, 2022

They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders. Ideas and demonstrable demand generation experience are high on the list of hiring managers. Hiring managers want to see a track record. Use screenshots and numbers (e.g.,

Demand 95

Demand Management B2B Campaign 95