Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that. The same was true for the Product Marketing group.

Startup 328

Startup PR Public Relations Channel 328

Hearpreneur

APRIL 3, 2016

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. The name of our company came from the name of our flagship product. Photo Credit: Shaun Gray.

Naming 48

Naming Technical Review PR LLC 48

YoungUpstarts

JULY 17, 2013

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand?

Georgia 238

Georgia Sales Cycle Atlanta Business Model 238

www.rocketwatcher.com

DECEMBER 5, 2011

You are here: Home » Messaging » How to Name Your Startup. How to Name Your Startup. Naming sucks. Did you name it something stupid? But name your startup John Smith and Associates and you’ve got yourself a problem. That might be tricky if your name is Ubbnoxx.us. aprildunford. |.

Naming 41

Naming Startup Product Name Framework 41

reidhoffman.org

NOVEMBER 12, 2013

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? The difference between a great, a good, a mediocre and a bad hire are enormously disastrous in term of potential impact on your business. What is your advantage?

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Up and Running

AUGUST 19, 2016

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60

PPC Campaign Sales Search 60