Both Sides of the Table
DECEMBER 26, 2010
which features do you believe your customers care about and where you’re try to differentiate? On the horizontal rows you will plot a set of features or key attributes of how you define your competitive differentiation. Why not take this opportunity to differentiate yourself in the VC presentation? Two-by-two matrix.
Steve Blank
JANUARY 4, 2010
Not only did their sales curve look like a textbook case of a VC-friendly hockey stick, but their Lessons Learned funding presentation was an eye-opener.). 6 initial conditions differentiate a scalable startup from a small business; Breadth of an entrepreneurs’ vision. That’s just plain wrong. It’s simply a choice.
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Steve Blank
NOVEMBER 8, 2010
This results in a much slower adoption curve – the classic hockey stick. Here you need to spend your marketing dollars differentiating your product from the incumbents. In a new market when customers have no idea what the product can do, a company needs to educate potential customers about the space not the product.
Steve Blank
SEPTEMBER 10, 2009
A startup in a New Market (enabling customers to do something they never could before,) might be unprofitable for 5 or more years, (hopefully with the traditional hockey stick revenue curve,) while one in an Existing Market might be generating cash in 12-18 months. Even more serious, startups can have radically different cash needs.
ConversionXL
APRIL 3, 2019
Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential).
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