Ubiquitous Computing and the Misguided Frenzy About “Mobile”
Agile VC
AUGUST 1, 2012
Consumer Tracking & Targeting – A key differentiator, relative to other media, for web advertising has been the ability to track, target, and analyze ad spend at a much more granular level and essentially in real-time. Perhaps 80% of iOS devices don’t currently support third-party cookies because of default settings.
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