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53 Questions Developers Should Ask Innovators

TechEmpower

Do you have legal (Founder Agreement, IP, etc.) How will you differentiate from these? Accounting Beyond reviewing transactions, what accounting support do you need? Team and Process Are you using, or planning to use any software development methodologies? Tell me about the business. How are you funding this? Fulfillment?

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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. The same logic holds true for most acquiring companies.

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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Product leaders often believe it’s cheaper to buy software than build it. You don’t need a large development team or outside capital to build your own software from scratch. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. The problem your new software or technology will solve.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Click on over and give us a review on iTunes, please! Marketing Podcast with Debbie Howard.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition. Let’s consider the following two software companies, both of which have 66% gross margins.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

The web is littered with re-worded explanations, so rather than spilling more ink, here’s one of the better ones : A Progressive Web Application is a software application, written in the Web platform and running in the browser, that behaves like a cloud-delivered native application. So how can you track user behavior on every page?

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