Brand-Owned Terms: The Power—and Process—of Naming a Movement
ConversionXL
JANUARY 16, 2019
Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) If you don’t name something, then it doesn’t become real.”.
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