Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter.

SEM 379

SEM Viral Marketing Widget 379

Up and Running

DECEMBER 30, 2014

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Like Chef , it also offers an interesting look at how social and new media have helped independent artists/entrepreneurs compete with entrenched businesses that have deeper pockets.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand consideration. Brand usage.

Metrics 157

Metrics Marketing Campaign Audience 157

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity.

Small Business 167

Small Business Marketing PR Social Media 167