Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 31, 2006

For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115