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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Get me a new one&# was closer. (For

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. Magnificent.