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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Foursquare and Gowalla have grown too, but off of much lower bases, such that only 4% of internet users currently use a check-in service. However, in some categories (e.g.

Internet 114
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5 Reasons Why Business Cards Are Still Important In 2018

YoungUpstarts

I’ve talked to a lot of business people asking what medium they use to introduce and market themselves. Some of them have different tools, such as e-mail and website portfolios. It may just be a small piece of paper, but that small piece of paper is a powerful tool and a crucial part of marketing yourself.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

So it looks like the market leaders are trading closer to recession multiples than bubble multiples. This has to do with adoption rates; this period seems about right for the oldest cohorts (less likely to adopt new technologies) to die off and for younger cohorts (quickest to use new technologies) to enter the market.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is. We have to do Search Engine Optimization.

.Net 119
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10 Rules For Writing An Effective Sales Letter

Entrepreneurs-Journey.com by Yaro Starak

I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. In this column I’ll be focusing on how different forms of writing are indispensable to success in business generally and Internet marketing specifically.

Sales 109
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font.