Remove Direct Marketing Remove Internet Remove Portfolio Remove SEO
article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing. Are controlled experiments a part of your marketing and analytics portfolio?

.Net 119
article thumbnail

10 Rules For Writing An Effective Sales Letter

Entrepreneurs-Journey.com by Yaro Starak

I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. In this column I’ll be focusing on how different forms of writing are indispensable to success in business generally and Internet marketing specifically.

Sales 109