YoungUpstarts

JUNE 23, 2018

But the reality is, SEO is a super competitive practice, and ranking for top keywords requires a marketing budget you probably don’t have. If you’ve been working with a marketer who says otherwise, they’ve taken you for a ride. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox.

Software Review 133

Software Review Marketing Semantic SEO 133

ConversionXL

NOVEMBER 4, 2011

Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. This is not a lesson in physics, but a conversion formula developed by Marketing Experiments. You can only improve what you can measure, so measure everything.

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Pretty cool. But only 1.9%

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Your marketing efforts should yield more customers who are able to conquer (accomplish the task they are there to accomplish) and fewer who say yuck and leave.

Metrics 120

Metrics Analytics PPC Campaign 120