Duct Tape Marketing

NOVEMBER 17, 2022

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We'd never owned a marketing agency. Why don't you just focus on marketing?

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

JULY 11, 2016

Marie Polli – Taking Your Customers on a Journey That Matches Their Expectations. The aim nowadays should be to create great content that directly converts into sales. Report tangibly and make content marketing comparable to direct marketing channels. Personalized sales message. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MAY 3, 2017

Basically, folks who are already in the sales funnel. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. The newest entrants to your sales funnel. Your goal is retention.

San Jose 133

San Jose Customer Database Campaign 133

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing can be easily confused with the provision of loyalty programs to retain customer interest, but the former is about a lot more than that. Customer loyalty programs can help improve customer retention and repeat sales, but when used as the only marketing techniques, they lose a lot of their effectiveness.

Marketing 124

Marketing Analytics Campaign Email 124

Lightspeed Venture Partners

DECEMBER 3, 2010

The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Finding money and saving money online.

Internet 113

Internet eCommerce Advertising Flash 113