Steve Blank
OCTOBER 24, 2016
Microsoft left the 20 th century owning over 95% of the operating systems that ran on computers (almost all on desktops). These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Yet a very smart CEO missed all of these. They had lots of these projects.
Steve Blank
OCTOBER 24, 2016
Microsoft left the 20 th century owning over 95% of the operating systems that ran on computers (almost all on desktops). These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Yet a very smart CEO missed all of these. They had lots of these projects.
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YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.
YoungUpstarts
APRIL 23, 2018
Keep track of all your operational costs. Social media profiles are easy and free to establish but will cost you your time and money to promote yourself to the masses. Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile.
Women Entrepreneurs Can
MARCH 14, 2021
For a long time, marketing and branding have been seen as the antithesis of authenticity. However, with the advent of digital tech, and social media things have changed – a lot. Indeed, using a variety of platforms from different types of social media, to advertising, and direct marketing can be very effective.
YoungUpstarts
APRIL 20, 2018
More and more people across America are taking the bold and potentially lucrative move of starting their own business, whether operating as a sole trader or at the head of a small enterprise. Be Active on Social Media. This allows you to hear exactly what the public thinks of what you have to offer.
ConversionXL
MAY 27, 2022
Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert. Social media posts such as this are deeply valuable to readers but also strategically aligned with the company’s service offering (content marketing). Seek out synergistic media appearances.
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