Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric
Occam's Razor
AUGUST 28, 2006
Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. That should give you some range to think about. Hence my recommendation to have a almost irrational adoration of this metric. This can be great source of actionable insights.
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