Startup Professionals Musings
SEPTEMBER 28, 2012
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Startup Professionals Musings
NOVEMBER 2, 2013
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
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www.usatoday.com
JULY 16, 2012
Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Only 3% were online when I started AOL.
Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.
Both Sides of the Table
AUGUST 2, 2009
On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Capture the data – the currency of online direct marketing prior to Twitter was the email address. Facebook.
Startup Professionals Musings
JUNE 4, 2010
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.
YoungUpstarts
JULY 4, 2011
We all know how important it is for businesses to track social conversations online; recently, we’ve seen a flood of web monitoring tools just for this purpose. Respond, re-tweet, take actions or create a new conversation on major social sites. Highlight influencers in your Social Customer Relationship Management (CRM).
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