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A Critical, but Ignored Metric for Marketplaces

A Crowded Space

In the press and on home pages across the web you see metrics like 100,000 expert freelancers or over a million sellers or “adding 3,000 new users per day.” There is a much more critical metric being overlooked because it’s just not as glamorous. . That metric is the number of full timers.

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Top 9 Misaligned Marketplace Incentives

A Crowded Space

I only risk harming my reputation on the platform so I’ll stop seeking any more feedback on the system. . See Care.com ) However, this is another example of focusing on the wrong metric. I’m sure there are many more. . I may be at the top of search results. The fix: Paid membership should be a plan B in my opinion.

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All GMV is not created equal

A Crowded Space

For marketplaces companies, GMV (gross merchandise value) is the number 1 metric that most focus on. Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. Every single transaction builds data, reputation, and lock-in. However, just like revenue, all GMV is not created equal.