Distribution eCommerce Metrics Portfolio 
Hearpreneur
JANUARY 25, 2023
3- E-commerce Photo Credit: Carter Seuthe With the launch of 5G internet, I think eCommerce will boom in 2023. With the increased demand for video content, a video marketing agency can offer a wide range of services, from video production to distribution and analysis. Thanks to Michelle Wintersteen, MKW Creative Co. ! #3-
Occam's Razor
AUGUST 9, 2016
For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.
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Occam's Razor
JANUARY 2, 2013
Like everything in life, you want a balanced portfolio (left). This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. What other sources are big for them?
Occam's Razor
OCTOBER 24, 2016
Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?
Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.
Occam's Razor
APRIL 23, 2012
While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?
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