A Smart Bear: Startups and Marketing for Geeks

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What’s The Important Thing, that is powerful enough to override all your deficiencies?

A Smart Bear: Startups and Marketing for Geeks

No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. But, the iPhone did something so well, that people wanted so badly, they would put up with all the other crap: You could actually use the internet. ” Terrible!

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Why it’s nice to compete against a large, profitable company

A Smart Bear: Startups and Marketing for Geeks

They have everything: money, brand, momentum, existing customers, press, product teams, distribution channels, expertise, market insight, analysts, sales offices, product features, and, by definition, a working business model. For example, Microsoft decided to make Internet Explorer a loss-leader against Netscape, and destroyed that company.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. OK, so what can you do to rise above the cacophony that is the Internet? Maybe you'll even get a wobbly demo. Visibility-fail. Anyone-gives-a-crap-fail. Infection built-in, not bolt-on.

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Smart Bear Live 5: Dan from SyncBloc.com with Mark Suster

A Smart Bear: Startups and Marketing for Geeks

Pin It Listen to this episode if you want to learn what a VC investor thinks about “Internet scale” and how you can usually simplify your idea by charging a fair price for your product. Dan: The question is really directed towards the definition of Internet scale. It’s a fraction of the overall Internet market.

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Should this startup exist? Converting 5W’s into existential justification

A Smart Bear: Startups and Marketing for Geeks

Smart phones (with internet and GPS and maps) at sufficient consumer penetration make Uber and Lyft possible. As a result, there will be a race in this space, and we believe we can win that race. What would cause an idea to “just become viable?” ” Something happened in the world that removed the last blocker.

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Uncommon Interview: Howard Mann puts the fun back in business

A Smart Bear: Startups and Marketing for Geeks

Q: Your book is available as a free PDF on the Internet, yet you also sell a hardcover for $15 and Kindle version for $8. A lot of people are thinking about writing a book and possibly distributing in this way. As soon as you are open to look for truth, and are not afraid of it, the easier it is to find. What worked or didn’t work?

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