Distribution PR Product Development Video 
Steve Blank
SEPTEMBER 5, 2018
Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. Then one day it was over.
Startup Lessons Learned
APRIL 26, 2009
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Leveraged distribution channels.
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Hearpreneur
JANUARY 26, 2022
Rather than sending text-based releases to media sites in the hopes of being published, brands are more likely to bring press releases in-house and generate video announcements of important company advancements. When press releases are required, interactive or video-based versions will be most effective. Photo Credit: Kevin Burke.
ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.
VC Cafe
JULY 15, 2021
What are the main channels for app marketing and distribution today? Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.
Transformify
MARCH 14, 2020
Instead of paying ridiculously high rent in San Francisco or London, startups and small businesses can spend on product development and marketing, thus tremendously increasing the chances of successful market entry and expansion. Work from home and remote work also significantly cut office costs.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Expo SF (May.
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